On October the 27th, 1953, Basil Pheloung and Neville Pearson opened Bradfords of Broadway Home Furnishers, on Broadway, Newmarket.
In those days it was a daring move to strike out as an independent furniture retailer in New Zealand but it wasn’t long before the response reassured Basil and Neville that they had done the right thing. New Zealanders were ready for something new and innovative, Bradfords of Broadway provided it.
Bradfords offered a complete home furnishing service; from lounge and bedroom suites, occasional tables and dining suites, bedding, curtains and linen, lamps, rugs and fire screens (a very important item then). They were also able to offer a custom design service. Clients could have furniture designed to specifically meet their needs. The furniture was then produced by New Zealand craftsmen who offered the quality that Bradfords required.
In the early 1970’s Basil’s tragic passing away brought to the company his wife, Beverley and her eldest son Mark. Bradfords started to move in new directions. Being a fashion leader the company swung through the sixties, went paisley in the seventies and then grew shoulder pads in the eighties. Through all these decades a strong sense of innovation and imagination has driven the company.
Neville retired at the same time that Bradfords were starting to outgrow their Newmarket site, so in the early nineties the company moved to the Bradfords Centre in Greenlane. The introduction of more family members heralded yet another new phase as the company started to look more and more to Europe for inspiration.
Regular visits to international shows and the selective importation of up to the minute releases now enables Bradfords to offer the latest in design directions from around the world, at the very best prices.
And now in the new millennium, innovation, imagination and design are still the keys used in delivering services and products that are unique and exciting. The Italian influence is now strong in a market that is savvy about good design and expectant of high quality. Bradfords, sixty years on, still offers furniture and furnishing designs that are unique and exciting.
Our desire is to provide the latest in furniture and interior décor covering a wide range of styles. We offer a range of options to enhance every aspect of your furnishing and decorating experience. Our intention is to leave you 100% satisfied in all your dealings with Bradfords.
Our services include:
- Access to some of the world's finest furniture
- Interior design consultations
- Custom-designed and made furniture
- Curtain and drape advisory and making service
- Custom-made bedcovers and décor
- The latest in painted wall art and metal wall art
- Delivery and installation